Business context
- + Who you are, who the audience is, and where the audio will play
- + The mood, tone, or venue feel you want the sound to support
- + Any practical constraints such as opening hours, campaign dates, or event timing
Clarity beats polish
How to brief us
A useful brief is not a long deck. It is enough context for us to understand the sound, the message, and where the audio has to work in the real world.
If the brief is clear, the format can be loose. Bullet points are better than a polished page that hides the real requirements.
The useful split
brief the business, the sound, the message, and the playback context
Who it is for What it should sound like Where it plays
What to send
These are the parts that change the output. If you cover these, the rest can stay light.
Sound direction
- + Two to four references is enough
- + Explain what you like about them, not just the artist names
- + Tell us what to avoid as well as what to lean into
Messaging
- + Offers, slogans, must-say lines, and pronunciation notes
- + If the message belongs in lyrics, spoken segments, or both
- + Any words, claims, or tone choices we should stay away from
Delivery
- + Where it plays: phone system, venue, stream, app, or event run sheet
- + Required file specs, if you know them
- + Your deadline or launch window
Examples
These examples are intentionally plain. The goal is not to sound clever. It is to make the production brief obvious.
Music brief example
"Upbeat indie rock, warm guitars, no heavy distortion. Think The Strokes x The Killers. Include lines about open late Fridays and happy hour from 5 to 7. Avoid explicit lyrics."
Radio segment example
"60-second segment, friendly Australian tone. Mention the corner of King and York, promo code KING10, and emphasise locally roasted. Close with see you this weekend."
How to send it
Use whatever format gets the information across cleanly.
- - Use the contact page if you want the quickest route into a conversation.
- - A shared doc or bullet list is fine if that is faster than writing a polished brief.
- - Voice memos are fine when the idea is clearer out loud than on paper.
- - If you are missing details, send what you have and we will fill the gaps with follow-up questions.
Next step
If you already know the use case, the fastest path is to send it through contact and we can guide the rest from there.