How To Brief Us
Use this guide to share the right info so we can nail the vibe, messaging, and delivery.
What to send
- About your business: who you are, audience, locations, hours, vibe.
- Tone & style references: 2–4 song or artist references; what you like about them.
- Messaging / lyrics points: promos, offers, slogans, pronunciations, must‑say/must‑avoid.
- Voiceover guidance (for radio): voice tone, pace, personality; words to emphasize.
- Assets: logo, brand colors, example scripts; any existing audio we should match.
- Delivery details: where it will play (venue, phone, stream), deadlines, and any file specs.
Examples
These are just examples to get you thinking — share your brief in whatever format works for you (email, doc, bullet points, voice memo). Clarity beats formality.
Music brief (example)
"Upbeat indie rock, warm guitars, no heavy distortion. Think The Strokes x The Killers. Include lines about ‘open late Fridays’ and ‘happy hour from 5–7’. Avoid explicit lyrics."
Radio segment brief (example)
"60‑second segment, friendly Aussie tone. Mention ‘corner of
King & York’, promo code KING10. Emphasize ‘locally
roasted’. Close with ‘see you this weekend’."
How to send it
- Email dean@loftwah.com with your notes and any attachments.
- Or share a doc (Google/Notion) and a folder with assets.
- Short on time? Bullet points are fine — we’ll follow up with questions.
- Prefer another way? No worries — as long as the info is clear, we’re happy.